Emotional appeals in advertisements may not always help improve consumers' immediate recall of a product, says a new article. In almost all successful advertising campaigns, an appeal to emotion ...
Guilt has been seen as a powerful ally for some cause marketers. Just ask whoever thought up those ASPCA commercials with Sarah McLachlan. But how does the public receive those messages? Does guilt ...
In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...
When it comes to marketing, doctors aren’t the rational robots one might assume. A new study from Wunderman Thompson Health found physicians are much more likely to respond to emotional appeals over ...
Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. After more than 40 years in marketing and advertising ...
With Hispanic Heritage Month coming to an end in the US, brands shouldn’t need a reminder as to why these customers are important. But here’s a quick summary: With 41 million native Spanish speakers ...
Guilt has been seen as a powerful ally for some cause marketers. Just ask whoever thought up those ASPCA commercials with Sarah McLachlan. But how does the public receive those messages? Does guilt ...
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