Colgate® Launches New Optic White™ Vitamin C with j-hope of BTS

Colgate® has launched Colgate® Optic White™ Vitamin C, a new clinically proven whitening toothpaste powered by Vitamin C, ...
DrBicuspid

Colgate must discontinue misleading toothpaste ad in U.K.

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...
Marketing-Interactive

Colgate taps BTS's j‑hope as APAC face of new whitening toothpaste

Colgate has appointed BTS's j-hope as its Asia Pacific ambassador for Colgate Optic White Vitamin C, a toothpaste that ...

Colgate plans to step up ad spend as premium toothpaste business grows 6X market

Colgate-Palmolive India plans to boost advertising for premium toothpaste, anticipating significant growth beyond current market expectations.
Exchange 4 Media

Colgate’s ad spends up 34% in Q1FY27

Colgate-Palmolive India stepped up its advertising investments in the first quarter of FY27, signalling growing confidence in its premiumisation strategy as stronger margins and double-digit sales ...