Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

Disney has added Amazon Web Services (AWS) and Google Cloud to the cloud services that are interoperable with its clean room. The update expands the scale and support available for ad campaigns fueled ...

If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday ...

As connected TV continues to gain viewers, media companies and advertisers are looking for meaningful measurements related to advertising investments. With the deprecation of third-party cookies ...

Disney’s Clean Room -- announced in October 2021 and powered by Disney Select -- has begun the next phase of its project focused on measurement. Horizon Media became the first to test this expansion. ...

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Advertising forecasters have advice for brands on what could be a tumultuous 2026. Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will ...