Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Previously in Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts ...

It's important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better. As thought-provoking and enjoyable as keyword research ...

Google AdWords Product Manager, Jon Diorio, shared a tip - which he doesn't do every day - on Google+ about pausing your keywords. He said that before you pause your low converting keywords, make sure ...

Properly managing your campaign can save valuable time and money in the short- and long-term. Effectively budgeting is a technique that very few businesses have managed, but it is important to ...