Caterpillar, best known for its bright yellow construction equipment, is exploring what a pickup truck bearing its name might look like. The company recently revealed a concept called the Cat Truck, a ...

Caterpillar Inc. turned an internet joke into a strategic product statement. After an AI-generated image of a fictional Cat-branded pickup truck spread across social media and fooled thousands of ...

Back in 2024, a flood of AI-generated images got the internet thinking Caterpillar was working on a pickup truck. While most of it was little more than slop, the prospect of such a vehicle from the ...