Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly CRM software we've tested. Turning a profit means managing vital business ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales forecasting, all within a highly customizable interface.

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

Discover the four types of CRM software available and learn how to choose the right one for your business needs. Explore key considerations and features to make an informed decision. All customer ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

To determine our selections for the best CRM software for law firms, our team of small business sales and marketing experts attended live demonstrations, interviewed company representatives and ...

Modern no-code CRMs break down these barriers by unifying all functions within a single, cohesive platform. Shared data models, integrated workflows, and real-time visibility empower teams to ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

CRM software used within the nonprofit sector is designed to help organizations manage and grow their relationships with benefactors, organize outreach, and monitor activities. A CRM tool can improve ...

AT&T Wireless Services Inc. continues to struggle with a three-week-old glitch in an upgraded customer relationship management (CRM) software package, a company spokesman said Wednesday. The glitch ...