Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

The best CRM for customer service is Zendesk, according to our research, thanks to a bounty of features, lots of customization options, and top tier help and support for all users. However, that doesn ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

To select our picks for the best CRM software for recruiting, our small business HR experts conducted dozens of hours of research. This process included live demonstrations of leading CRM systems and ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Marketing CRM software is a sales solution that specifically aids businesses in creating and managing lead generation and nurturing through digital or in-person campaigns. Campaigns and strategies you ...

To determine our selections for the best CRM software for law firms, our team of small business sales and marketing experts attended live demonstrations, interviewed company representatives and ...

One colloquial phrase from the business world that has uniquely developed in the 21st century is “Customer Relationship Management” or CRM, which was coined by the Gartner Group in the late 1990s.