In the late 1990s, Gatorade ran a groundbreaking commercial that placed a top female athlete on par with a male superstar widely considered the GOAT. In the campaign, Mia Hamm, leader of the U.S.

There's no time for stopping as winners of the Badland Circuit Finals are already working towards their 2027 season. One of the highest-paying futurities of the entire year, the Pink Buckle awarded ...

Add Yahoo as a preferred source to see more of our stories on Google. Women bull riders take center stage in the new series "Not Her First Rodeo." The upcoming series follows the Elite Lady Bull ...

The series premieres tonight on Freeform and streams on Hulu June 6 "You have to be a little crazy." Professional bull rider Jorden Halvorsen's story and that of the Elite Lady Bull Riders are ...

Buckle up, a new docuseries spotlights the lives of five courageous women bull riders battling for a championship buckle in Texas, one eight-second ride at a time in a male-dominated sport. The show ...

Opening Shot: At a rodeo in Nocona, Texas, an announcer warms up the large crowd. "Folks! How many of y'all wanna see a cowgirl ride a bull tonight?" As rodeo season begins, Halvorsen has a ...

Red Bull Rampage has confirmed 12 of the world’s top freeride mountain bike athletes for the 2026 women’s competition. Returning to the towering cliffs of southwest Utah on Thursday, October 8, the ...

Weeks after Novig’s “Just Sports” campaign featuring Sydney Sweeney sparked criticism from female athletes, the debate still points to a question the sports world has been dealing with for years ...

“Every bull is different. Just like people.” And despite the all-dude traditions of professional bull riding, in Not Her First Rodeo (now streaming on Hulu), Jorden Halvorsen and her Elite Lady Bull ...