How can blockchain help marketers? Well security, transparency and accuracy of your customer data is a good start. Is it hype or the next big thing? Blockchain may be a relatively new technology, but ...

Every business in the world needs to generate awareness of its products and services. Some companies do this over years of marketing campaigns, slowing winning customers and building their brand from ...

Opinions expressed by Entrepreneur contributors are their own. Blockchain and cryptocurrency have become buzzwords far beyond the worlds of digital marketing and technology. Experts predict the ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

When blockchain — and cryptocurrencies like bitcoin and ethereum that are powered by the distributed ledger technology — reached a feverish peak of hype in second half 2017, marketers couldn't help ...

In modern business, there are no areas left where blockchain enthusiasts will not try to use the technology. Distributed ledger technology is used in logistics, manufacturing, games and in facial ...

All winners will receive an engraved medal and will be formally honored at an in-person ceremony during Binance Blockchain ...

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with ...

"Blockchain marketing" is the buzzword for 2018. So much so that the Interactive Advertising Bureau (IAB) released their "Blockchain for Video Advertising" whitepaper detailing how this new technology ...

Developing an in-house marketing department might be challenging, especially for start-ups. Headhunting, staff training, and team building require significant resources; only some young companies can ...

Forbes contributors publish independent expert analyses and insights. I cover blockchain trends and cryptocurrencies. Brian Halligan and Dharmesh Shah were studying at the Massachusetts Institute of ...

Key Players The Blockchain in BFSI market is witnessing the emergence of key players driving innovation and adoption across various segments. Leading financial institutions, technology companies, and ...