The ad opens with an engine's vroom and a long, panning shot of hairy legs. A succession of body parts appear: Armpits, stomachs, bikini lines and glabellas (that's the skin between the eyebrows) — ...
Counterintuitive marketing: A Billie's campaign encouraged women to feel free not to shave underarms for swimming. If the Federal Trade Commission has its way, the makers of Billie razors for women ...