I'm not sure if Nielsen has ever aired a commercial before, but it just released a nifty "explainer video" vis a vis YouTube to promote the official rollout of its "Big Data + Panel" measurement ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Big data is often differentiated by the four V’s: velocity, veracity, volume and variety.

Data has become one of the most valuable commodities for modern businesses. However, sometimes with great plenty, comes great responsibility. In addition, more and more businesses are going digital, ...