Bulk emailing is a great way to reach a large target audience and drastically increase outbound production, but as a business practice—it doesn't have the best reputation. If done negligently, it can ...

GFI Software – This Best Practice is part of a collection of advice provided by information technology professionals on how they have solved various challenges, and addressed IT priorities within ...

Marketers’ use of email continues to increase year over year. But nowadays, email marketers are focused on increasing email effectiveness, boosting campaign performance and optimizing conversion rates ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...