The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...

The start of the evening on Friday was much better than the ending of the night. The Wolverines got trounced by rival Michigan State in the second half on Friday night to lose, 75-62. Michigan was ...

For the first time since 2005, the ACC men's basketball tournament is coming to Washington, D.C. from March 8 to March 12. To get fans in the area ready for the big event, the ACC put ads in the Metro ...

Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year. Sullivan has held the job ...

Ten years ago, the NCAA Tournament was an afterthought for the Auburn men’s basketball program. The Tigers hadn’t made the big dance in 12 years and were more concerned with finishing a season above ...

Syracuse, N.Y. ― John Wildhack, Syracuse’s director of athletics, has been appointed to the NCAA’s Dvision I Men’s Basketball Committee. The NCAA made the announcement on Friday. Wildhack replaces ...