Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Barbie movie is not just a billion-dollar box office ...
Director Greta Gerwig’s smash-hit Barbie crossed $1 billion in revenue internationally on Sunday, making the Mattel doll’s big screen debut the second-biggest release so far this year just over two ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
“Barbie” – the movie – was a smash success, hauling in over $1.4 billion globally to become the biggest movie of 2023. But that was just Mattel’s first entry into Hollywood, as the storied toy company ...
“Barbie,” which is gearing up to be summer’s must-see movie, has already vastly improved the cultural perception of its eponymous blonde star and made her relevant to a new generation more than 60 ...
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