The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

The global B2B software market is on a remarkable trajectory, projected to reach $829.34 billion by 2031. This growth is ...

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

In the context of the accelerated development of the digital economy, B2B (business-to-business) e-commerce is gradually transitioning from traditional "information matching" to "full-link digital ...

"Over the past several years, we've observed a rise in self-serve research from B2B software buyers. Now, they're increasingly turning to AI-first search over traditional search engines for this ...

Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi. The analysis of the social media accounts of 400 software B2B ...