B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers ...

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in a new era of efficiency and effectiveness in content syndication. As businesses ...

On the hunt for a content marketing agency on a global level? Check out our blog on the top agencies from VCCP to Ledger ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Set for Oct. 9, a full day of programming include speakers from LinkedIn, the Wall Street Journal Institute & Deloitte ...

SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step ...

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each ...

And with the rise of AI-generated content, today's buyers demand authenticity and proof to know what is real and what can be trusted. Informa TechTarget leaders will explore these themes and more at ...