Few companies blatantly exploit sex appeal for financial gain as much as AXE male scent products. Sure, almost every advertisement in history has employed some degree of sexual innuendo, but AXE ...

Add Yahoo as a preferred source to see more of our stories on Google. A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself.

Axe has never really tried to hide what they're all about. The men's grooming brand wants to help men smell good, which will, in turn, help them get with all the ladies. It's not a bad branding ...