TA says international visitation is driven by luxury and long-stay travel with AI-led marketing set to shape next decade of ...

Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

Forbes contributors publish independent expert analyses and insights. Michele Herrmann reports on hotels, attractions and food/drink news. An animated toy kangaroo is the face of a new Australian ...

Australia’s travel and tourism industry is on track to contribute more to the country’s economy in 2024 than any other previous year on record. The industry is expected to generate a total of $265 ...

New travel blend: Adventurers are pairing wilderness exploration with Indigenous-led tours, eco-conscious stays, and modern comforts in remote Australian regions. Gear and safety: Advances in 4WD ...

DDB continues it role as the tourism organisation's creative agency. The campaign is set to progressively reveal itself in three stages, namely ‘invite, inspire and engage’. will be launched on 15 ...

Australia launched a new $133 million (A$180 million) advertising campaign on Thursday which seeks to attract international tourists by swearing at them. Subscribe to read this story ad-free Get ...

In the outback, some secrets remain secret. I come away from it understanding that this part of Australia isn’t a place to be ...