TweakTown

ASUS announces ROG Equalizer, a new GPU power cable built to protect hardware

ASUS's new ROG Equalizer is a new 12V-2x6 PCIe power connector with a patented design that runs cooler and can withstand more ...

The new Asus ROG Equalizer could make melting GPUs a thing of the past

And it'll work in non-Asus PSUs too ...
PCMag on MSN

Have an Asus PSU? You can get the new 12V-2x6 equalizer cable at a discount

It includes load balancing, lower operating temperatures, and full ATX 3.1 and PCIe 5.1 support.
Guru3D

ASUS ROG Equalizer Targets Safer 12V-2x6 GPU Power Delivery

ASUS has introduced the ROG Equalizer, a revised 12V-2x6 PCIe power cable designed to improve current distribution for modern ...

The ASUS ROG Equalizer is here to stop melting GPU connectors

The ASUS ROG Equalizer is a potential solution for RTX 5090 owners who want to avoid the possibility of their cable ...