Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple has pulled multiple advertisements from TV and social media over the last year. The latest ad was quietly pulled less than two full days after appearing on Apple's website and YouTube channel.

Apple Computer has changed the world through high technology. They also changed the Super Bowl forever. The Super Bowl now ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Winners & losers: Apple's new eight-minute ad takes a thinly veiled jab at last year's CrowdStrike meltdown – the software update that crashed Windows systems running critical infrastructure around ...