Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Alexa+ has been rolling out to everyone with a Prime membership, even if you didn’t ask for it. Here’s how to change it back.

Amazon officially rolled out Alexa+ to users this week, which means the free early access is now over. Here's how much it might cost you to try it out.

We attended Amazon's February announcement of a massive Alexa AI upgrade with great interest. The new service, called Alexa Plus, promised us conversational AI to set reservations, learn what we like, ...

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. The new ...

PHOENIX (AZFamily/CNN) — Amazon has released its annual roundup of the most frequently asked questions posed to Alexa during 2025, revealing a diverse range of topics users seek help with from the AI ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy's description of an ...