You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a ...

Artificial intelligence and machine learning have improved the way marketers advertise and market, but sometimes an organization lacks the agility to make quick media budgeting decisions. Google ...

How should a growth company manage its budget? Does an annual budget approval process even make sense in a fast-moving firm? My friends who are executives at large, established companies complain ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Allocadia, the leader in Marketing Performance Management (MPM), today announced new agile budgeting capabilities to improve the budgeting process for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether it’s a worldwide economic downturn or just a slow revenue quarter, budget cuts will ...

Are you interested in exploring the agile methodology for developing software at your company, but you’re worried that it feels like writing a blank check to the developer? It’s a commonly held belief ...