Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.
Walmart isn’t generally thought of as an advertising business, but the retail giant now makes more money selling ads than ...
Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the retail giant is about building its ad business.Walmart is paying a big ...
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