With AI slop invading our social feeds and jobs at risk from its rapidly advancing technology, advertising AI to sceptics is ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Creating shared value (CSV) has been a buzzword in the advertising industry in recent years, with thousands of such campaigns being submitted to Cannes Lions annually. For some industries, it is ...

Instagram has just released the first image of an Instagram ad. Last month the company announced Sponsored Photos and Sponsored Videos would begin appearing in people’s feeds from brands they don’t ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

If you own a home, you have paid an ad valorem tax. If you own a car, same thing. In fact, if you've ever bought anything in the United States, you have paid an ad valorem tax. These taxes are based ...