Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...