Celebrity endorsements have played an increasingly significant role during recent US presidential election campaigns, and the 2024 race for the White House is no different. According to research by Harvard University,

Of all the schisms that cleave contemporary America, few are more stark than the divide between those who consider themselves to be victims of US history and those who fear they will be casualties of its future.

Taylor Swift’s support for Kamala Harris may have boosted the Democratic vice-president’s hopes of attracting young voters, but the question remains: will the celebrity endorsement make a difference on election day?

Donald Trump dismissed Taylor Swift’s endorsement of Kamala Harris, but it seems his campaign is still hoping to cash in on Swift's reputation.

There are signs already that Taylor Swift's endorsement of Kamala Harris after Tuesday's debate is making waves among potential voters.

Vice President Kamala Harris was about to greet supporters at a post-debate party in Philadelphia when aides pulled her aside with some news she had not been ready for: Taylor Swift had just endorsed her.

The self-proclaimed ‘Childless Cat Lady’ Taylor Swift has endorsed Kamala Harris… but what difference is it likely to make, in terms of persuading the undecideds, and getting new voters registered? We also look back at the history behind celebrity endorsements from Frank Sinatra’s backing of JFK to Bruce Springsteen and Ronald Reagan,

Although a celebrity endorsement can be influential, the challenge for the U.S. election will be getting young people to register to vote.