"The peacock is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family," Versant CEO Mark Lazarus said in a Monday memo to staff outlining the changes. "This gives us the opportunity to chart our own path forward,

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.

MSNBC will change its name to MS Now and lose its peacock logo later this year as part of its split from parent company NBC Universal.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News. The channel will be known as "MS Now" by the end of 2025, CNBC reported. MS Now's name will be an abbreviation for "My Source News Opinion World.