In addition to MS Now, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

The progressive news channel will also drop the NBC peacock from its brand imaging. The TV pecking order, as you once knew, is changing dramatically. For the latest proof of this, one need look no further than the doings at NBCUniversal,

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

The U.S. Golf Association will help the new media company known as Versant keep swinging into sports after it is spun off from NBCUniversal. USA Network and Golf Channel will get rights to present live coverage of 11 USGA championships through 2032 — including the U.

Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' after USGA media rights.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.