In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

This update also involves a new logo, sans NBCU’s signature peacock, in order to distinguish itself from NBCU. While CNBC—which stands for Consumer News and Business Channel—will keep its name, the network will also take on a new logo without the peacock.

Outside the network, the rebrand immediately became a subject of bemusement and mockery. A political strategist in Milwaukee, Gabriella Suliga, wrote that the red, white and blue design “looks like something you’d scroll past in a pile of political campaign logos from 2004.