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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.
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