Target, ChatGPT
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Target launched its new app integrated with ChatGPT, which allows users to find products quickly and in a personalized way
Prat Vemana, the chief information and product officer for Target, says AI is changing shopping. That's led the retailer to embrace more AI features as demand shifts.
The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.
Walmart explores acquiring R&A Data to fight counterfeits, Target adds ChatGPT to its app, TikTok tests limits on AI-generated content.