Amazon, a company that Bezos started as an online bookseller decades ago, launched the first batch of 27 internet satellites for its “Kuiper” broadband internet constellation on Monday. It aims to compete with SpaceX Starlinks.

Amazon successfully launched 27 low-Earth orbit satellites on Monday night as part of Project Kuiper, which will provide satellite broadband services. The launch mission, KA-01 or Kuiper Atlas 1, utilized a United Launch Alliance Atlas V rocket, and began its journey from Florida's Cape Canaveral Space Force Station.