In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Since winning Super Bowl LIX MVP, Jalen Hurts has been everywhere. The Eagles quarterback has been the focus of major ...

Jalen Hurts has achieved a historic milestone, becoming the first NFL player to spearhead a major Sprite campaign. This ...

Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning ...

This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of leading his team to a victory in Super Bowl 59.

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.