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'Rage bait' named Oxford University Press word of year as outrage fuels social media traffic in 2025
The phrase refers to online content that is "deliberately designed to elicit anger or outrage by being frustrating, provocative or offensive," with the aim of driving traffic to a particular social media account.
It’s YouTube—by a wide margin. Social media has become inexorably intertwined with our daily lives, but not all platforms are equally popular. For every cultural phenomenon like TikTok, there’s a Mastodon.
Also worth pointing out, per Dr. Saltz: Being on social media means you’re not doing other meaningful things. (Again, people spent nearly two hours a day on social media on average.) “That in and of itself can increase anxiety and lower mood,” she says.
Research suggests that the political toxicity many users encounter on social media is a design choice that can be reversed
Ten people were hospitalized between May and August after using knockoff Botox injections purchased on social media. At least one of the individuals was a New York City resident, and all survived.
"I am aware how sharing inaccurate content can cause confusion and distress; for this I am deeply sorry," the actor told Jewish News.