Rhode, which launched in 2022, has become popular among Gen Z and millennials with viral products such as peptide lip treatments and glazing milk.

Sephora will be offering Rhode products both online and in-store from 4 September for those living in the US and Canada.

Right now, you can purchase Rhode directly on the brand’s website, as well as on Instagram and TikTok shops. Regardless of ...

The company’s acquisition of Hailey Bieber’s beauty business officially closed on 5 August, as it gears up to launch Rhode’s ...

Hailey Bieber's fan fave beauty brand rhode has, at long last, arrived at Sephora. For those unfamiliar, rhode is a skincare ...

Rhode is finally coming to Sephora. Sometime in fall 2025, you can shop Hailey Bieber 's beloved blushes and lip tints at ...

Fresh off its $1 billion acquisition by E.l.f. Beauty, the Bieber-founded skincare line is making its brick-and-mortar debut.

Model-turned-entrepreneur Hailey Bieber has insisted she's got no plans to "slow down" after selling her beauty company Rhode ...

Rhode is set to launch in Sephora in U.S. and Canada stores in the fall and Sephora UK by year-end, bringing a significant distribution opportunity.

Rhode did $212 million in net sales in the year through March 2025, per e.l.f.’s announcement. Bieber, 27, will remain involved, keeping her role as chief creative officer and head of innovation.