Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the have-nots by the end of the national championship game. Programs over the last five years displayed their NIL capabilities on the recruiting trail and with their player retention efforts,

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is underway.

Troy Aikman is done with NIL aft an experience with someone at UCLA. Here's what the Pro Football Hall of Famer said.

EXCLUSIVE: Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., plan to go to bat for college athletes to help secure their futures by investing their name, image and likeness (NIL) earnings.

Speaking from the Oval Office on Friday while honoring the “Miracle on Ice” 1980 U.S. men’s hockey team, President Donald Trump called NIL a “disaster” in college sports. He also further signaled his willingness to get involved.

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics  announced on Thursda

The Dallas Cowboys legend revealed in a podcast appearance he's "done with NIL" after an exchange gone wrong at his alma mater, UCLA. Aikman says he cut a "sizable check" to a player only for him to transfer after one season. To make matters worse, the player didn't even reach out to Aikman after jumping ship.

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with LSU. Nike announced an extension with the Tigers through 2036, continuing a partnership that spans more than five decades.

Recently, a quote surfaced from legendary UCLA alumnus Troy Aikman in which he expressed his frustration with how NIL has been handled. This frustration isn’t u