Immersive experiences based on 'Wednesday,' 'One Piece,' 'Knives Out' and 'Squid Game' are among the launch attractions ... plus a movie theater.

The venues at King of Prussia Mall in Philadelphia and the Galleria Dallas will showcase experiences, merch, and food from Netflix series.

Netflix said on Tuesday it will launch a third themed entertainment venue in 2027, this time in Las Vegas, as the company looks to broaden its brand presence and profile beyond streaming. The "Netflix House" allows fans to immerse themselves in the worlds of their favorite shows and movies and will include themed gift shops featuring exclusive merchandise and restaurants.