In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

As of mid-Monday morning, "Multiple Sclerosis" was among the top five trending topis on X after MSNBC announced its rebrand to MS NOW.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.

MSNBC originally got its name from a joint venture between Microsoft—which operated MSN—and NBC, retaining the moniker even after NBC parted ways with Microsoft. Now that neither Microsoft nor NBC will be involved,