Along with the iPhone 17 lineup, Apple is expected to announce updates to the Apple Watch, AirPods, Apple TV, and HomePod.

Apple is expected to unveil the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, along with new Apple Watches, just a few weeks from now.

Apple is expected to launch its new iPhone 17 lineup in September. Here’s the launch timeline and other expected products to be launched by Apple.

Apple's upcoming ultra-thin iPhone 17 Air will compete with iPhone 17 Pro in performance: binned A19 Pro chip has less GPU cores, with less FPS for gamers.

The Galaxy S25 Edge showed us compromises to designing a thin phone, but Apple could dispel them with the iPhone 17 Air. Here's how.

Fixed Focus Digital had claimed a week ago that Apple had finalised the development of its own image sensor for the iPhone camera, in July that the iPhone 17 Air would come in a completely new shade of blue and the standard iPhone 17 would not have a Pro Motion display, and in April that the iPhone 17e would be released in spring 2026.

The iPhone 17 series will get a $50 price increase, according to a Jefferies analyst Edison Lee. Since what President Donald Trump touted as " Liberation Day ," the possible effect of tariffs on the iPhone's price has been widely discussed. And yet, despite tariffs and politics, iPhone prices have remained the same so far this year.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.