E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

OAKLAND, Calif., August 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in ...

Season 12's Miss Congeniality breaks down her new e.l.f. Cosmetics commercial, meeting Judge Judy and why she wants to guest ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Heidi N Closet just committed one of reality TV’s most common, most annoying sins. Prior to hitting the runway in Episode 4 of RuPaul’s Drag Race All Stars 8, the sweet-and-supple queen ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

e.l.f cosmetics teams up with Suzy Shuster, Yvonne Orji and Heidi N. Closet to zhuzz up your sports commentary e.l.f Cosmetics is making their play for Super Bowl Sunday — and it's good!

The Drag Race alums talk about their new horror movie, its "very important" anti-drag hate message and their hope to become the "Gay Avengers." Heidi N Closet and Crystal Methyd are ready to Slay ...

NEW YORK, NEW YORK - MAY 04: Heidi N Closet attends the Empire State Building on May 04, 2023 in New York City. (Photo by Roy Rochlin/Getty Images for Paramount+) On the latest episode of RuPaul ...

For “RuPaul’s Drag Race” standout Heidi N Closet, the unusual circumstances surrounding Pride 2020 make it the perfect opportunity for the entire LGBTQ community to step back and remember ...