Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Matt Rife is one of the most controversial names in standup comedy. The former Wild 'n Out cast member parlayed early success ...

E.l.f. Cosmetics faces backlash for an ad campaign featuring Matt Rife, previously criticized for insensitive jokes.

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

EIGHT YEARS AGO, comedian and actor Vice Ganda (real name: Jose Marie Borja Viceral) entered the local beauty industry, alongside contemporaries such as Anne Curtis with blk Cosmetics and the Sunnies ...

The Personal Care Product Council convinced a federal judge that California’s requirement to warn consumers that titanium ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past.