Rumors of high-level talks between Accenture and WPP have reignited speculation about a potential deal that could transform ...

WPP taps Baiju Shah to steer AKQA into its next chapter, with the new CEO pledging to blend AI and creativity without losing ...

Baiju Shah has been appointed Global CEO of WPP’s design and innovation company, AKQA. He joins from Accenture Song, where he ...

Baiju Shah has been appointed global CEO of AKQA. Shah joins from Accenture Song, where he served as global chief strategy ...

Accenture acquired 10 businesses in the first half of 2025 including Percipient, Soben, Ascendient Learning and Systema.

Accenture and WPP have had discussions about a potential M&A deal or partnership, multiple sources have told Campaign. It is thought at least one senior representative from each company has taken part ...

WPP announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP's design and innovation company. Shah joins ...

Baiju Shah has been named the new Global CEO of AKQA, WPP’s design and innovation company. Coming from Accenture Song, he ...

Accenture Song co-founder jumps ship to WPP & AKQA. Admits his a deep longing for acronyms not incidental in his decision.

Accenture CEO Julie Sweet said the firm is creating a new, integrated division to go all in on AI.

Accenture Song's founder and CEO shares insights on how technology is transforming creativity, the role of AI in shaping marketing strategies.

Accenture has agreed to acquire Mindcurv, a cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services for more than ...