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Mattel Partners With OpenAI To Launch AI-Powered Toys By End Of 2025
Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co-develop generative AI products. The move is an unexpected but telling sign of where the global toy and entertainment industry is heading.
ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys
The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has prioritized intellectual property monetization since taking over in 2018. A key focus has been expanding into film and television, most notably with the 2023 blockbuster Barbie.
Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.
As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...
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