Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was planned as part of the company’s rebrand. Insights from Jaguar’s latest investor ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance remains under pressure due to declining revenue and lack of new product ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Tariff threats, wars will slow but not collapse global luxury sales, new study shows Global sales of personal luxury goods are projected to slide by 2% to 5% this year ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the 1,961 units sold in the same month the previous year.