Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

JAGUAR’S controversial new concept car has finally been revealed in person for the first time – sparking intense debate ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar debuted its new rebranding and 'Copy nothing' campaign on Tuesday with a 30-second spot featuring diverse, androgynous models and no actual cars. Skip to main content. Gear.

JaGUar's controversial rebrand faces backlash, have they lost their way? Jaguar’s latest rebranding effort has ignited discussions about the balance between innovation and tradition.

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the UK royal family, it's latest rebrand has stoked controversy.

Automotive News Video: Jaguar’s rebranding sparks controversy Jaguar is undergoing a significant rebranding, debuting a concept at Miami Art Week marking its shift toward a more upscale identity ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...

Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, ...